COMPLETE TRAINING
Do you want to become a luxury listing specialist? The Luxury Listing Specialist Certification established a minimum set of standards for agents that represent high-end and luxury properties worldwide. Many in the industry are calling LUXE, the new standard for agents looking to marketing luxury homes today.
AREA EXCLUSIVITY
For brokers and team leaders (Not available for individual agents) that are looking to either launch a luxury division or strengthen their existing luxury division. Retain quality agents and recruit higher quality agents by dominating your high end and luxury market share.
Luxury Listing Specialist Certification (LUXE)
LUXE is a 16 module, self-paced online learning experience featuring pre-recorded videos from Michael LaFido. The course includes downloadable worksheets, interactive quizzes, and extensive training material to develop competency in selling to the luxury market. You’ll also get free updates and upgrades to the course for 12 months.
GAIN A SERIOUS ADVANTAGE
Real Estate Agents obtain a massive professional advantage from completing my LUXE Certification. Acquire needed knowledge to help continue your education on a Luxury Listing Specialist designation.
CATAPULT INTO THE $1M+ MARKET
Don’t you think it is time you position yourself as a leader in the luxury market? Enhance your qualifications and change the way you market. Why take on a $200k listing when you could catapult into the $2m+ market!
ATTRACT MORE CLIENTS
Want more luxury listings? Michael’s techniques will help you tap into the luxury real estate market with ease. The Luxury Listing Specialists are a team of specialists excited to share their insights on how to sell luxury real estate.
MARKET LUXURY PROPERTIES
LUXE will help you understand where to find prospective buyers and the insights on how to market the property appropriately. This is the only course you will need to get you where you need to be.
Resources for Every Lifestyle and Need
Learn from Michael through his certification courses, on his book and via his blog.
Keep track of Michael’s upcoming events and speaking engagements, become a supporter and download his podcast!
SPEAKING
Featured in Crain’s Chicago Business, and at Noon on FOX News Chicago Business Hour.
HIRE MECOACHING
We have pioneered proprietary strategies to assist you through the LUXE process.
GET COACHINGCERTIFICATION
Nationally recognized luxury certification for real estate agents known as LUXE.
GET CERTIFIEDPOSITION YOURSELF
Position yourself and your expertise
BRANDING SOLUTIONS
Marketing Luxury Group has negotiated exclusive rates for our Members with print and digital media companies The Wall Street Journal, Unique Homes, DuPont Registry, and James Edition.
INSTITUTE PRODUCTS
LUXE branded products have a mark of distinction that your prospects and clients will notice. Order materials such as business card jackets, lapel pins, foil-stamps, and more, all branded with logos.
MARKET YOUR LUXURY PROPERTIES
Find prospective buyers and market the property properly
WE PROSPECTING
Institute Members receive an annual 100 records with WealthEngine’s Prospecting tool, allowing you to create a custom mailing list of precisely targeted and qualified affluent prospects, based on your own chosen criteria.
CONCIERGE AUCTIONS
Work with the industry leader in accelerated marketing, which brings buyers and sellers together in a smooth, swift and transparent transaction. LUXE Members receive a referral bonus for their first luxury auction.
LISTING OPPORTUNITIES
The Marketing Luxury Group has negotiated exclusive rates for our
Members with print and digital media companies; The Wall Street Journal, Unique Homes, DuPont Registry, and James Edition, among others.
LUXURY LIBRARY
Gain insightful knowledge, continue your education, and grow your confidence!
ONLINE TRAINING
Refresh your knowledge by watching some or all of Marketing Luxury Group’s online luxury home marketing training FOR FREE, exclusively available to LUXE Members.
TRAINING VIDEOS
Through regular training videos, LUXE Members gain insightful and relevant knowledge from industry leaders and experts applicable to your business, strategy, and goals.
NATIONAL MARKET REPORT
Developed by REAL Marketing, the LUXE Luxury Market Report helps members gain insights into North American market trends and provides monthly analysis for more than 40 luxury markets in the United States and Canada.
LUXURY LISTING SPECIALIST
The book that started it all! Read the free e-book from the Marketing Luxury Group founder, Michael LaFido.
LUXE’S ONLINE WEALTH LOOKUP
LUXE’s Online Wealth Lookup, OWL, is a simplified interface to WealthEngine’s FindWealth 8™ – just for our Members. OWL gives you a quick and easy way to get a financial “snapshot” of prospects, helping you quickly assess credibility, begin your qualifying process, gain leverage in negotiations, strengthen relationships, and earn trust.
CONNECT WITH OTHER LUXURY AGENTS
Network with other LUXE members and International real estate agents
LUXE FACEBOOK GROUP
Savvy members use the LUXE Facebook Group to develop a targeted list of luxury agents for networking and to farm the list for referrals. Live class attendees are able to use their class roster as the beginning of their targeted list.
FIABCI
With individual, company, and professional association members in 57 countries, membership with FIABCI (The International Real Estate Federation) gives you access to 2 million potential contacts.
WEEKLY TRAINING
Free access to Luxury Listing Specialist Podcast and Blog training videos
Client Testimonials
Don’t take our word for it – here’s what our clients say:
The reason I attended Michael’s Luxury Training was I’d rather start at the top and develop a stellar skill set and not waste my time and money working my way to the middle.
Susan D’Amico
1st Year in the Business
Michael LaFido has developed a blueprint for success that gives both realtors and broker owners a turnkey system to dominate listing and selling luxury homes in ANY market
Chad Roffers
Chairman & Managing Director of Concierge Auctions
If I had a friend or family member that was a real estate agent in another city, I’d recommend LUXE to them primarily because it’s real. It’s worked! Great visuals! Learn from the one who is doing it!
VICTOR VO
$40+ Million Producer
If you want to market high-end properties then Michael’s Luxury course is a must. He is the expert, and he leads by example with his impressive portfolio of $1 million+ listings and sales. They were more than impressed and virtually all of them are going for the LUXE designation offered by Michael.
Mark Wolfe
Owner of RE/MAX DFW Associates
Love it! Everyone who’s in real estate MUST attend Michael’s training!
NAMRATA BHATT
$10+ Million Producer
Luxury Listing Specialist Certification Options
LUXE LIVE
One Or Two Day Trainings
Key Content from all 16 Modules
Great Choice for Networking
Eligible for Membership
Unlimited Access To: On Demand Training & Members Area For One Year
LUXE ONLINE
10+ hours of Video Content
16 Modules + Lesson andouts
Learn at Your Own Pace
Eligible for Membership
Unlimited Access To: On Demand Training & Members Area For One Year
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