Michael LaFido is a top-producing Realtor and real estate consultant with over Eighteen years of experience in the real estate industry. Michael’ marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist” and “Marketing Luxury”.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past seventeen years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when marketing a home.
Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards!
Michael’s speaking engagements cover some of the most up-to-the-minute topics in the luxury real estate market today. With a goal to teach top producing real estate agents worldwide to “think like a marketer” and not like “traditional agents”, the Luxury Listing Specialist’s is a frequent speaker at conferences worldwide.
– How To Break Into AND Dominate Listing Higher End Homes In Your Market
– Branding & Marketing Strategies That Guarantee To Elevate Agents To “Rock Star” Status In Their Market
– Lifestyle Marketing – Creating a Marketing Story and – – Leveraging the Luxury Lifestyle for the Home
– Utilizing Video to Win Over More High End Clients
– How to Host High End Events to Get Luxury Listings Sold
HOW CAN WE HELP?
Nationally recognized luxury certification for luxury real estate agents known as LUXE.
Differentiate yourself from your competition by listening to my Podcasts.
The industry is call Michael’s methods “New Standard” for marketing luxury homes.